gregorytennant.com
TECHNOLOGY COMMERCIALIZATION SERVICES
KNOW THE WAY TO REVENUE
Vea means "The way" in Latin.
VeaAI.ai is here to help you find the way to effectively commercialize your AI and technology solutions while reducing your investment risks all along your path to market.
At the foundation of every successful company is a plan that was aligned to the market they served.
VeaAI.ai will help you harness AI to drive efficiencies and profit based on a foundational business strategy.
ADVISORY PRODUCTS
MARKET ASSESSMENT
Market Sizing Analysis of the defined market to build defensible estimates of overall market size to help determine if market opportunity justifies required investment.
Total Addressable Market (TAM) Bottoms-Up and Top-Down assessment of addressable target market segments to define realistic revenue objectives in context of market forces and impediments.
Market Segmentation Analysis of markets and prospective customers via identifiable commonalities and distinctions for the development of a customer segmentation(s).
Segment Needs Analysis In depth primary and secondary analysis of defined market segments to identify the underserved needs or problems faced by customers and the propensity to procure solutions.
Market Dynamics Analysis of past, present and future opportunities, risks, and competitive manuevering that shape the defined market segments, products or solutions.
Competitive Landscape & Monitoring Identification and analysis of primary competitors and/or substitute products that compete for prospective customer attention and mapping the distinctions between primary competitors.
SWOT Analysis Strengths, Weaknesses, Opportunities and Threats analysis of defined target market to refine strategic focuses, identify gaps and current weaknesses in realizing market opportunity.
Five Forces Analysis Analysis based on Michael Porter's industry analysis framework that measures overall market attractiveness and understanding the market forces that shape economic success.
Growth Share Matrix Analysis on a model developed by BCG that plots the company's products on a matrix of growth rate and market share to support informed commercialization investments.
VOICE OF CUSTOMER
Problem Identification Indepth primary research interviews with prospective customer personas and market subject matter experts to clearly define the unmet needs in the market.
Propensity to Buy Analysis Indepth primary research interviews with prospective customer personas and market subject matter experts to clearly define the purchase decision process, drivers and likeliness to address.
Perceptual Mapping Indepth primary research interviews with prospective customer personas and market SMEs to cmap current market perceptions of alternatives and substitute offerings compared with your company.
Brand Recognition Monitoring Program designed to establish a baseline and monitor customer perception of brand recognition and brand cognition over time to determine effeciveness of brand marketing efforts.
Win-Loss Analysis Program designed to solicit customer purchase selection criteria and decision making process for sales pipeline wins and losses to identify gaps in the company's offerings.
Concept Validation AI Framework Program designed to drive product conceptualization utilizing primary customer interviews and participation using an AI enabled test environment to change wireframes on the fly to assess client response.
Customer Experience Management (CXM) AI Framework Mapping of the end-to-end customer experience inclusive of initial targeting to billing to support and product utilization supported by an AI enabled testing environment to improve CX.
New Feature/Function Validation (NFV) AI Framework Program designed to enable feature/function user assessment utilizing primary customer interviews and participation using an AI enabled test environment to change wireframes on the fly to assess client response.
Net Promoter Score (NPS) Program Program designed to dynamically determine customer satisfaction rates by utilizing the standardized net promoter scoring (NPS) and plotted over time.
PESTLE Analysis Analysis of Political, Economic, Social, Technological and Environmental factors that can impact your company and inform strategy development and refinement.
Growth Drivers & Inhibitors Analysis of market growth drivers and growth inhibitors that shape addressable market opportunities or curate economic counter currents that impede opportunity realization.
STRATEGIC PLANNING
Define Vision Strategic planning workshop with your company's executive leadership team to review, redefine or craft the vision statement based on market assessment and voice of the customer learnings.
Assess Current State Strategic planning workshop with your company's executive leadership team to assess current capabilities, resources and capital to achieve the defined vision and identify gaps to close.
Portfolio Analysis & Planning Assessment of existing product portfolio ability to meet identified market needs, achieve target revenue goals, and position to capitalize on identified market opportunity to drive product roadmap.
Product Roadmap Prioritization Analysis Value creation comparative analysis of all product roadmap items utizing the Vea AI roadmap prioritization framework and mapped to market sizing and customer needs analysis.
Product-Centric Business Operating Model Detailed product-centric business operating model that defines how revenue and profit goals will be achieved with existing portfolio and new product launches within the revenue window.
Strategic and Tactical Priorities Setting Strategic planning workshop with your company's executive leadership team to define strategic and tactical priorities that will drive the company's operating plan.
Product Development Roadmap Creation and internal publication of detailed product development roadmap with target dates for MVP delivery, SCRUM team assignments, type of projects, and lift assessment.
Resource Allocation & Gap Analysis Strategic planning workshop with your company's executive leadership team to define resource,skill set, capital, and technology gaps to achieving product deliverables and revenue objectives.
Product Roadmap Organizational Budgeting Cross organizational resource planning with all vested departments in delivering new roadmap products to market and what resources will be required from each department to drive accurate budgeting.
Key Performance Indicator (KPI) Reporting Strategic planning workshop with your company's executive leadership team to define resource, skill set, capital, and technology gaps to achieving product deliverables and revenue objectives.
Organizational Roles and Responsibilities Strategic planning workshop with your company's executive leadership team to review and clarify roles and responsibilities between departments and teams to improve organizational effectiveness.
Timeline Planning & Execution Strategic planning workshop with your company's executive leadership team to define operating plan timelines required to achieve revenue objectives and strategic imperatives.
PRODUCT DEVELOPMENT
Product-Led Organizational Alignment Retained engagement supporting organizational transition to a product-led organization by leading inter-departmental stakeholders product meetings and clarifying roles & responsibilities.
Agile Development Process Management Retained engagement supporting organizational transition to a an Agile-based development process supporting inter-departmental stakeholders in SCRUM meetings.
Product Management Systems and Integrations Facilitate the development and integration of a product management system for managing roadmap projects with direct integrations to the company's DevOps system.
DevOps Systems & Integrations Facilitate the development and integration of a development operations system for managing roadmap projects with direct integrations to the company's Product Management system.
Product Business Case and ROI Development of a product-driven business operating model that understands revenue mix, revenue targets, product catalog, pricing model, incremental costs, fixed costs, cash flow and ROI.
Solution Conceptualization and Validation Facilitated conceptualization brainstorm meeting (in person or virtual) to define the critical requirements for a new product concept, developing AI-based wireframes, and validating via VOC framework.
Minimum Viable Product (MVP) Requirements Definition Defining the initial product requirements for a roadmap item that clearly communicates what the minimum viable product is for completion.
Product Development Blueprint Defining the end-state product and the building blocks (features, functions, platforms, components) that must be developed to achieve the desired end-state and associated prioritization plan.
Detailed Product Requirements Development of detailed product requirements that have been tested within the VOC frameworks and includes a modeled wireframe for Development.
Customer Experience (CX) End-to-End Process Mapping Mapping of the end-to-end customer experience inclusive of initial targeting to billing to support and product utilization supported by an AI enabled testing environment to improve CX.
Sprint Testing & Validation Retained engagement supporting sprint validation and testing outside of SCRUM meetings to ensure product requirements for the sprint were achieved.
Product Launch Planning Development of a product launch plan that accounts for all vested parties (internal, Suppliers, Partners,Customers, ect…) to be ready for the new product launch.
Quarterly Review & Revise Quarterly or semi-annual review of KPI metric performance, operational execution and consistency of focus in order to intentionally modify the current strategy and operating plan.
GO-TO-MARKET
Market Messaging and Positioning Development of core market messaging and positioning for broader portfolio or new product launch and A/B testing of messaging with target auidences.
Integrated Marketing Plan Development of an integrated demand generation program in support of a new product launch or targeted product campaign for growth marketing.
Sales Training Development and delivery of sales training programs in support of new product launches or standard sales training programs (on-site or virtual).
Commission Structure Development of commission structures for sales compensation including the rationalization for changes or distinctions such as product type sold, channel type, pricing discounting, ect…
Pricing Model & Tools Development of product pricing models that reinforce strategic positioning and market differences such as size of client organization, type of business, ect…
Standardized Pitch Decks Development of standardized pitch deck(s) to be used by business development to properly message and sell products, services, or solutions.
Product Collateral Development Development of physical and/or digital collateral that communicates the core message and value proposition of the target product.
Distribution and/or Value Chain Partner Training Development and delivery of external partner training programs in support of new product launches or standard partner training programs (on-site or virtual).
Deal Post-Mortem Analysis Primary research interview or survey-based query with post-mortem customer to determine the rationale for their purchase selection and decision criteria.
MARKET EXPANSION
Market Access Mapping Define all possible go-to-market approaches (direct sales, co-selling, co-marketing, resellers, ect.) and identify the opportunities, syngeries or conflicts between channels.
Partner Classification and Focus Prioritization Classify potential partners by business type or partnering methodology and define engagement model for each partner type to inform prioritization.
Prospective Partner Identification and Targeting Profile all potential partners with in target focus to determine which partners provide the greatest market access and combined value proposition.
New Partner Value Proposition and Messaging Development of messaging and product collateral tools for partners to effectivel promote and sell company's products.
Partner Compensation Model Development of commission structures for partner compensation including the rationalization for changes or distinctions such as product type sold, channel type, pricing discounting, ect…
Partner Implementation & Training Development and delivery of partner training programs in support of new product launches or standard partner training programs (on-site or virtual).
Partnership KPIs and Quarterly Reviews Development and reporting on key performance indicators for partners to guide partner development and to conceptualize new programs that advance partner sales.
Strategic Acquisition Search Programs Non-organic growth strategy programs that searches for ideal acquisition targets and contact ownership to assess willingness to negotiate.
Acquisition Market Due Diligence Market assessment of target acquisition's defined market inclusive of existing customer and loss client interviews, and primary competitive intelligence.
Sales Pipeline Nurturing & Advancement Program Integration of Marketing Automation system, Sales Automation system, and CRM to facilitate MQL, SQL, SAL, and post-SAL opportunities with nurturing programs or pipeline advancement programs.
Legal Contractual Changes Identify and facilitate with company's legal council any changes that need to be incorporated into the product contractual agreement.
Advisory Services
150 US dollars- 300 US dollars